Cary, NC – Code for America has undertaken the Digital Front Door Initiative, an effort to design city websites with people in mind. The approach is to be data-driven, quick, actionable, immediately relevant and decentralized.
Tech Tank will run a series looking at several cities that are redesigning the process where they recreate their City Websites. Lets look first at the principles of the Code for America Digital Front Door Initiative:
Goals for the Digital Front Door
We put together a list of nine principles for cities that want to launch a Digital Front Door. Every city that launches one agrees to:
- Embrace digital services as central to governing
- Government services should be “digital by default,” available to us on the mainstream platforms and technologies we already use.
- Services should be useful, accessible, and add value to our lives.
- Government should do more than broadcast out. Tools should make room for interaction, feedback, and citizen participation.
- Government service design should reflect a respect for our time, dignity, and abilities.
- When the act of renewing a driver’s license, filing a request, or getting a business license is pleasant, citizens begin to trust and appreciate government.
- Services should be compelling enough that citizens prefer to use them.
- Government services should be designed to reach as many citizens as possible regardless of income, location, language, or access to technology.
- Government employees should get out of the building, test assumptions with real citizens, and tweak service design to improve it on a regular basis.
- Governments and citizens should share in decision-making and service design.
- Services should be built to anticipate participation from employees and citizens in the design and development process.
- Let citizens and staff see and support what’s going on in government, whether it’s purchasing data, viewing open source code, or accessing open data portals.
- Governments should be clear on the goals of a service and identify areas that can be measured, displayed, and improved on by employees and the public.
- Online services are an ongoing investment that require attention and modification over time.
- Government services should be launched as evolving pilot projects rather than one-time massive monoliths.
- Cities should invest in ongoing research, maintenance, and development and should have the internal support to push regular technology upgrades.
- The best government technologies should be easy-to-use and useful in a city employee’s regular work routine.
- Government technology should reduce overall workload and increase the efficiency of city employees.
- City policies should support the creation and deployment of better online services.
- Governments should expect city employees to tweak and improve on city services.
- Innovation, technology maintenance, and service design should be a responsibility of all employees, rather than the realm of one group or department.
- Whether through short-term trials or pilot programs, no system or vendor solution should be deployed en masse without evidence of success.
- When investing in technology, cities should consider their internal skills and ability to maintain and upgrade that technology in the future.
- Governments should reduce barriers to the contracting process and encourage greater competition amongst vendors in order to increase options and drive down the cost of technology.