Story by Managing Partner Ian Henshaw.
Cary, NC – Municipalities spend millions of dollars to build Parks and Recreation facilities. Much time and effort is also spent in developing programming and then in advertising the programs. With the explosion of mobile, social media and on-line search your citizens are now increasingly searching for information and activities with the major search engines, Google and Bing.
Over the past few years, Google and Bing have made major changes to their indexing algorithms to incorporate Social Search. This means that the activity on someones social networks is used to deliver search results with more relevance to them.
If your website is not configured properly and if there is no one talking about your facilities and programs on Social Media, they will probably not show up when your citizens are searching for something to do in the area. These are lost opportunities to maximize the return on your Parks and Rec investments.
The Technology Tank has spent considerable time researching SEO strategies to get your facilities and programs at the top of search results.
Read more about Social Search in the following article from Business2Community: Is Your Business Ready For Social Search?